Article: Floral Threads: Reimagining Men’s Fashion with Varun Bahl
Floral Threads: Reimagining Men’s Fashion with Varun Bahl
Masculinity in fashion has long been confined to rigid structures. Stuck within solid hues, sharp tailoring, and an unspoken resistance to embellishment. But what happens when a designer dares to unravel these norms, thread by thread? Varun Bahl answers that question with a poetic rebellion, where florals are not just patterns but a narrative. They are an ode to nature, history, and the modern man who embraces both strength and softness.
Rewriting the Code of Menswear
For two decades, Varun Bahl has been a master of reinvention, a couturier who treats fabric like a canvas, painting it with the colors of nostalgia and the whispers of tomorrow. His creations exude an effortless harmony between structure and fluidity, challenging the outdated notion that florals belong solely in the realm of womenswear.
"I’ve always believed that fashion should be an extension of oneself—an expression of individuality rather than a rulebook to follow," Bahl shared in an interview. Our approach dismantles traditional masculinity, replacing stark minimalism with rich, botanical artistry. From 3D floral appliqués to delicate resham threadwork, his designs elevate embroidery from mere decoration to a bold statement.
A Walk Through the Garden of Varun Bahl’s Menswear
His latest menswear pieces embody this ethos—an exquisite balance of heritage craftsmanship, contemporary elegance, and botanical wonder.
1. BEIGE & PINK PRINTED SHERWANI SET
A love letter to understated romance, this ensemble features an open printed sherwani layered over a solid pink kurta and wide-leg slit trousers in beige. The true magic lies in the artful drape, adding movement to a traditionally structured silhouette. With soft floral prints blooming across the sherwani, this look speaks to the man who finds power in poetry.
2. Green Embroidered Velvet Suit
If flowers are nature’s embellishments, then this embroidered velvet suit is couture’s answer to botanical opulence. The velvet jacket is drenched in meticulous, colorful threadwork and shimmering sequin detailing, creating a visual interplay of light and texture. Paired with solid trousers, it is a regal yet modern expression of floral maximalism.
3. Pale Pink Applique Sherwani Set
In this masterpiece, velvet appliqué flowers bloom against the backdrop of a sherwani, a vision of delicate decadence. Paired with a green floral printed kurta and solid black trousers, it creates a contrast as striking as dusk against dawn. The appliqué work adds depth, allowing each flower to rise off the fabric as though caught mid-bloom.
The Art of Thread and Time
Bahl’s designs do more than decorate; they honor the past while embracing the future. His signature patchwork embroidery technique, resham thread work, and intricate appliqués are a testament to Indian couture’s rich legacy, now adapted for a global audience.
"Fashion is a reflection of the world around us, and nature has always been my biggest inspiration," he says. It’s no surprise, then, that his ‘Secret Garden’ collection transformed prints into tactile experiences—embroidered blooms that transcend the flatness of fabric, turning garments into living, breathing works of art.
A Floral Renaissance for the Modern Man
Varun Bahl’s menswear is not just about fashion, it’s a movement. It’s an invitation to step away from monotony and into a world where elegance has no gender, where flowers are symbols of resilience, and where every stitch tells a story.
To wear Varun Bahl is to wear confidence, artistry, and a quiet rebellion wrapped in silk threads. It’s for the man who knows that strength is not in resistance, but in evolution. And what better way to evolve than to wear a garden of possibilities?