Unveiling the Muse: The Celebrities Who Love Varun Bahl

“My collections have been a reflection of the inspiration I’ve derived from the people and nature that surrounds me.”
- Varun Bahl

Fashion is more than just what you drape on you, it is a form of silent, yet powerful self expression. At Varun Bahl we believe in crafting couture that speaks to your soul and makes you your own muse. Our idea of fashion has always been blending heritage Indian handcrafted embroideries with modern silhouettes and colour sensibilities that showcases India’s talented artisans and karigars.

This philosophy of ours has carved its way into the hearts and wardrobes of the most celebrated names, each bringing life to our creations in the most exquisite way possible. From red carpets to intimate celebrations, our muses wear Varun Bahl not just as an ensemble, but as a reflection of their unveiled reinvention.

An Icon, A Legend and A Moment

Our journey has been adorned by a constellation of stars – celebrities who resonate with our ethos of refined craftsmanship and understated luxury. From the ethereal grace of Madhuri Dixit to the modern royalty of Kiara Advani, from the effortless charm of Tamannaah Bhatia to the striking presence of Vijay Deverakonda in Black Velvet Suit Set, and the sophisticated edge of Rajkummar Rao in our Black & Green Printed And Embroidered Jacket Set, our muses define the very essence of Varun Bahl.

These icons don our creations not just for the grandeur of events, but because they believe in the artistry that goes into each piece. Their unwavering trust is a testament to our commitment to fine craftsmanship, intricate detailing, and timeless silhouettes.

Oh! Nothing, just HER.

One would find themselves short of words while talking about women in Varun Bahl’s couture. From the cinematic grandeur of Priyanka Chopra to the ageless elegance of Huma Qureshi, our couture has become synonymous with the power and poise of Bollywood’s leading ladies. Diana Penty embodies modern royalty, her bold yet graceful aesthetic aligning effortlessly with our vision. Whether draped in a hand-embroidered lehenga or a structured couture piece, she exudes a confident femininity that defines contemporary luxury.

Meanwhile, Karisma Kapoor, our forever muse and a true legend of Indian cinema, brings a touch of nostalgia and old-world charm to our ensembles. Be it floral-embroidered saris or statement couture silhouettes, she personifies the meticulous craftsmanship that is at the heart of Varun Bahl. Similarly, Rashmika Mandanna, with her penchant for pastels and intricate embellishments, is a vision of ethereal elegance, effortlessly balancing dreamlike femininity with powerful presence in every Varun Bahl creation she adorns.

The Era of HIM. 

In the ever-evolving world of men’s fashion, our designs have become the choice of icons who redefine masculinity with sophistication. Rajkummar Rao, known for his discerning style, embodies the evolution of men’s couture. His sharp and refined presence in our intricately designed sherwanis and contemporary bandhgalas highlights a new era of tailored elegance. Vijay Deverakonda, on the other hand, is the ultimate rule-breaker in couture. Charismatic, unconventional, and unapologetically stylish, he effortlessly carries floral-embroidered sherwanis and deconstructed bandhagalas, proving that bold fashion is the future of menswear.

A Legacy of Trust and Timelessness

What makes our relationship with these luminaries so special isn’t just the fabric or embroidery—it’s the shared understanding of what fashion truly represents. As Varun Bahl once said in an interview with Elle India, “Fashion is an ever-evolving art, but the foundation of great design is timeless.” Our celebrities recognize this ethos, choosing pieces that transcend fleeting trends and remain iconic for years to come.

From Bollywood’s most celebrated premieres to exclusive private affairs, Varun Bahl couture has become synonymous with sartorial excellence. The unwavering love of these icons reaffirms our dedication to crafting pieces that are as unique as the individuals who wear them. Our collaborations, including one with Karan Johar, further solidify our presence as a designer label trusted by the industry’s finest.

With every stitch, every motif, and every drape, we continue to weave stories—not just of fabric and thread, but of dreams, passion, and an everlasting legacy. And as we move forward, our muses will continue to be the heartbeat of our brand, inspiring us to create, innovate, and redefine couture, one masterpiece at a time.